Playground Digital Pty Ltd ACN 694 274 989 (Playground Digital, we, us, our) provides digital marketing services to childcare and early learning operators in Australia, including paid advertising, content creation, social media management and marketing intelligence services. We recognise the right of individuals to keep their personal information private, and we value the trust placed in us by our clients, prospective clients and the families whose information we handle in the course of providing our services.
Playground Digital is committed to managing personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth) (Privacy Act). We make every effort to ensure that the personal information we collect is secured and protected from misuse, interference and loss, and from unauthorised access, modification or disclosure.
This document sets out our policy for managing personal information and is referred to as our Privacy Policy. It applies to all personal information collected by Playground Digital via the website located at www.playgrounddigital.com.au, in the course of managing advertising campaigns, landing pages and websites for our clients, and through our other interactions with you.
Playground Digital is a related entity of Care for Kids Group Pty Ltd (Care for Kids), which operates a childcare search and comparison platform. Playground Digital and Care for Kids operate separately. We do not share parent or family enquiry information with Care for Kids or any other related entity. Care for Kids may provide us with the business contact details of childcare operators, which we use as described under "Direct marketing" below.
The Privacy Act protects personal information about individuals handled by organisations.
The Privacy Act currently defines "personal information" as information or an opinion about an identified individual, or an individual who is reasonably identifiable:
It includes information such as a person's name, contact details and billing details. Some personal information, including information about ethnicity, religion and health, is considered to be sensitive information. Playground Digital does not generally seek to collect sensitive information, and will only collect sensitive information with your consent where it is reasonably necessary for our functions or activities.
Because of the nature of our business, we handle personal information in two distinct capacities:
Where we handle parent or family information on behalf of a client, the client's own privacy policy will govern how that information is subsequently used and held by the client. We encourage parents to review the privacy policy of the childcare provider they are enquiring with.
The kind of personal information we collect will depend on how you interact with us. It may include:
You may visit our website anonymously and without identifying yourself. If you identify yourself (for example, by submitting an enquiry form), any personal information you provide will be managed in accordance with this Privacy Policy.
We collect personal information directly from you when you submit an enquiry through our website, correspond with us by email or phone, meet with us, or enter into an engagement with us. We may have access to parent and family information when it is submitted to our clients through advertising campaigns, landing pages and websites we manage on their behalf. We may also receive the business contact details of childcare operators from Care for Kids.
In addition, if you allow it through our cookie banner, Playground Digital automatically gathers certain usage information, such as the number and frequency of visitors to our website. This information is collected through cookies and similar technologies, as described below.
We collect, hold and use personal information in order to:
Without certain information, it may not be possible for us to respond to your enquiry or provide our services.
We use cookies, pixels, tags and similar technologies on our website. Apart from essential cookies, we only use them if you agree through our cookie banner. They fall into the following categories:
A cookie is a small piece of data containing a unique identification number that is sent to your browser from a web server and stored on your device. The information collected by these technologies is generally not personally identifiable in our hands, although the platform providers (such as Google and Meta) may combine it with other information they hold about you and use it for their own purposes, under their own privacy policies. Information collected by these tools may be processed on servers overseas, including in the United States.
When you first visit our website, our cookie banner lets you accept all cookies, reject all non-essential cookies, or choose which categories to allow. Non-essential cookies are off unless you switch them on, and you can change your choice at any time using the "Cookie settings" link at the bottom of every page. We keep a record of your choice (the date and time, the version of our banner and the categories you chose) linked to a random identifier, and we will ask you again after 12 months or if we change the categories. We use Google Tag Manager to manage these tools. It loads when you visit our website, but it does not run any analytics or advertising tags unless you opt in.
You can also set your browser to notify you when you receive a cookie, or to refuse cookies altogether, although some features of our website may not function fully if you do. You can also manage advertising personalisation through Google's Ads Settings and Meta's ad preference tools, and opt out of Google Analytics using Google's browser opt-out add-on.
This section applies to our own website. The landing pages and websites we manage for our clients use our clients' own tracking tools and cookie banners, and our clients' privacy policies apply to them.
Playground Digital stores personal information on cloud hosting and software platforms provided by reputable service providers. Where personal information is processed by a third-party platform on our behalf, we take reasonable steps to ensure that the platform provides an adequate level of data security.
We maintain computer and network security measures, including access controls, user identifiers and passwords, to control access to our systems. Our website is HTTPS encrypted to support the secure transmission of information via the internet. Users are nonetheless encouraged to exercise care in sending personal information via the internet.
We take steps to destroy or de-identify information that we no longer require. Where we hold parent enquiry information on behalf of a client, we retain it only as long as is necessary to deliver and verify the relevant leads and report on campaign performance, or as otherwise agreed with the client. We set the tools we use to deliver enquiries to keep that information for the shortest period available.
The purposes for which we may use and disclose your personal information will depend on the services we are providing. We may disclose personal information:
We do not disclose parent or family enquiry information to Care for Kids or any other related entity, or to anyone other than the client on whose behalf it was collected and the service providers described above.
Where a client asks us to, Playground Digital may use automation tools or Application Programming Interface (API) software to transmit parent enquiries, tour requests and waitlist registrations to CRM or childcare management systems used by that client.
We do not sell personal information. Where we share insights, benchmarks or campaign performance information with clients or other parties, we do so using aggregated or de-identified data that does not identify individuals.
We may send direct marketing about our services to our clients, prospective clients and other people who have given us their contact details, and to childcare operators whose business contact details we receive from Care for Kids, in accordance with the Privacy Act and the Spam Act 2003 (Cth). We only send marketing emails and other commercial electronic messages where we have consent, including consent that can reasonably be inferred, for example where business contact details are conspicuously published and our message is relevant to the recipient's role. Every marketing email we send includes an unsubscribe function. If you ask, we will tell you where we obtained your contact details. If you do not want to receive direct marketing communications from us, you can opt out at any time by contacting us using the details below or by using the unsubscribe function in any marketing communication.
If you opt out of receiving marketing material, Playground Digital may still contact you in relation to its ongoing relationship with you, including in connection with any current engagement.
Playground Digital does not send marketing about its services to parents and families whose information is collected on behalf of a client.
Where Playground Digital receives personal information from, or shares personal information with, a related entity or commercial partner for marketing or service delivery purposes (for example, childcare operators' business contact details received from Care for Kids), we will ensure that a data sharing or similar arrangement is in place requiring each party to:
We endeavour to store personal information on platforms hosted in Australia. However, some of the service providers and platforms we use — including Google, Meta, HubSpot, Zapier and certain cloud software providers — may store or process information on servers located overseas, including in the United States and other countries in which those providers or their data centres operate.
Where we disclose personal information to an overseas recipient, we take reasonable steps to ensure that the recipient handles the information in a manner consistent with the Australian Privacy Principles, including through contractual arrangements or by relying on the recipient being subject to a law or binding scheme that provides substantially similar protection.
We endeavour to take reasonable steps to ensure that all personal information we hold is accurate, complete and up to date.
You are entitled to request access to your personal information held by Playground Digital, and to seek correction of inaccurate personal information, subject to certain exceptions set out in the Australian Privacy Principles. To request access or correction, please contact us as set out below. Where your information was collected on behalf of one of our clients, we may refer your request to that client, or assist them to respond to it.
Playground Digital takes reasonable steps to destroy or permanently de-identify personal information that is no longer needed for any purpose for which the information may be used or disclosed under the Privacy Act.
If you have a complaint about how we have handled your personal information, please contact us using the details below. We will acknowledge your complaint and respond within a reasonable period. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
From time to time, Playground Digital may review and update this Privacy Policy. Revised versions will be published on this website.
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with Playground Digital, you can contact us in the following ways:
Email: hello@playgrounddigital.com.au
Post: Playground Digital Pty Ltd, Level 1, 332-334 Burwood Rd, Hawthorn, Victoria 3122
For more information about privacy issues in Australia and protecting your privacy, visit the Office of the Australian Information Commissioner at www.oaic.gov.au.